T-REX Project on the Smart Creation podcast by Première Vision

Drishti Masand, Sustainability Direction at adidas, shared the ambition of the T-REX Project in conversation with Adrien Garcia on Premiere Vision's Smart Creations podcast.
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“It’s not just about recycling textiles; it’s about creating a system where everything works in a circular loop rather than the outdated take-make-throw system.”


In this discussion, Drishti illuminates the project’s goals, including tackling the technical and economic challenges of establishing a circular textile economy. She emphasizes the importance of long-term vision in sustainability, showcasing how the New Cotton Project, another EU-funded project that concluded recently, has paved the way by turning post-consumer cotton textiles into new fibres, thus demonstrating the potential of a circular economy.

Head here to listen to the episode.

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