PV Talk: Demonstrating a new way of working to unlock a circular textile ecosystem

This week at Première Vision Paris, we had the pleasure of joining our consortium partners Drishti Masand, Senior Manager, Sustainability Direction at adidas, and Xavier Villetard, Innovation Offers Development Manager at Veolia, in a fireside chat about unlocking a circular textile ecosystem.
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A full house, an engaging discussion, and a shared vision for a more circular future.

Some key takeaways from our speakers:

Sorting is not just technical—the first sorting happens when we buy something.” A reminder that circularity starts with consumer choices.

“Whenever we integrate a new material, we always ensure the quality matches—or exceeds—the incumbent in terms of performance, look, and feel.

With circularity, it’s not a question of if, but when.” The shift is happening, and collaboration is key.

Let’s work together towards solutions that make circularity the norm.

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